Banner Advertising

What is Banner Advertising?

Banner advertising are the small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: “if you click on them, your Internet browser will take you to the advertiser’s Web site.”

A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics (usually with textual elements) and sometimes animation.

Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser’s Web site. This is something like touching a printed ad and being immediately teleported to the advertiser’s store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.

Types of Banner Ads

Like print ads, banner ads come in a variety of shapes and sizes. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen. The IAB’s standard banner sizes are:

1. 480 X 60 Pixels (Full Banner)

2. 392 X 72 Pixels (Full Banner with vertical navigation Bar)

3. 234 X 60 Pixels (Half Banner)

4. 120 X 240 Pixels (Vertical Banner)

5. 125 X 125 Pixels (Square button)

6. 125 X 90 Pixels (Button 1)

7. 125 X 60 Pixels (Button 2)

8. 88 X 31 Pixels (Micro Button)

The full banner (468 x 60) is by far the most popular, but you will see all these variations all over the Web. These are not the only banner ad shapes and sizes, either, but they are a good representation of the range of common banner ads. There is no universal file-size constraint for banner ads, but most Web sites impose their own limits on memory size, usually something like 12K to 16K. This is because banner ads add to the total file size of the page they appear on; therefore increasing the time it takes for a browser to load that page.

As you’ve probably noticed while surfing the Web, actual graphic content, or creative, varies considerably among banner ads. The simplest banner ads feature only one, static GIF or JPEG image, which is linked to the advertiser’s home page. More common is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads — ads that use audio, video, or Java and Shockwave programming. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.

How to implement Banner Advertising:

The designing of a simple banner ad is not so difficult. For example to create an image for advertising the code looks like this:

Text to be displayed

In short same as a simple hyperlink creation. Also the animated GIF banner ads aren’t much more complicated. We can also use a high quality media ad. We can use professional help for designing ads for us. Now we can get a professional banner ad for $50 or you can spend upwards of $1,000.

To make our banner ad more effective, we can also use the some of following methods:

Post banner ads on pages with related Web content — the more related, the better

Advertise a particular product or service in your banner, rather than your site generally

If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page

Put banner ads at the top of the page, rather than farther down

Use simple messages rather than complicated ones

Use animated ads rather than static ones

Your graphic content should pique visitor curiosity, without being too obscure

Keep banner ad size small
If the page takes too long to load, a lot of visitors will go on to another page
One can also use the following ten tips to make an ad more effective:

1. Study the best examples online. When designing a creative piece like a banner ad, start by identifying the best banner ads that you have seen.

2. Be clear in your graphics and messaging. Your main objective is to have people take a particular action after viewing your ad. A strong, clear message will help capture their interest. Clear communication requires that you understand your message, what you are selling and the benefit that you are offering potential customers.

3. Control the file size. To minimize user frustration, you need to limit the file size of your ad. As a general rule a 468 x 60 pixel banner should be 12 kilobytes or less. The easiest way to achieve this is to limit the number of colors you use and save your banner as an animated GIF file.

4. Say it in seven words or less. This is especially important for a banner campaign, where you are limited to a small visual space. Using fewer words means that you can make the font size bigger, which increases the impact of your message.

5. Use power words. These are single words that immediately communicate a benefit. “Free,” “unbelievable,” “incredible,” “affordable,” “heartwarming” — a brainstorming session will help you create a list of words that are perfect for your campaign.

6. Select images carefully. Adding visuals is like cooking with spices. Too few will lead to a bland banner, while too many will destroy the desired effect. If you want to add an eye-catching graphic, royalty free stock photography is an inexpensive option.

7. Use contrast to capture attention. Your ad will likely include these elements: background colors, a bold text message, and a photograph or drawing, and animated. To be effective you need to have contrast between these elements. Contrast can be achieved using different font sizes and bolds and colors.

8. Limit your use of fonts. If you do use two or more fonts be sure to select fonts from different categories. There are three main font categories: serif (which have tiny “feet” on the letters), sans serif (with no decorative “feet”) and decorative (which include highly decorative and script or handwritten fonts).

9. Don’t overdo it with animation. If you plan to use animation in your ad, there are a few things to consider. You want the animation to draw the eye without offending the online viewer. When setting the animation speed, look for something that changes at a slow to moderate pace. It helps to set your animations so that they stop after three cycles; some sites may insist on this.

10. Less really is more. As you create your design, remember that less cluttered messages will make a stronger impact with the online viewer. Limit the number of elements — the colors, fonts, graphics and words — that you use in your ad and ask yourself whether your primary message is clear.

Web sites for the Banner Advertising:

Banner Exchange Programs: These programs offer a simple service. If you post a certain number of banner ads on your site, they will post your banner ad on another site. Usually, this isn’t an even exchange; you have to post more than one banner ad for every one of your banner ads they post. This is how the exchange program makes a profit. Their arrangement yields them more banner ad spaces than actual banner ads they need to place for their members, so they can sell the extra banner ad spaces to paying advertisers.

Buying Advertising Space: We can also buy a banner advertising space to place our advertisements and to do so we can use various sites.

Selling Advertising Space: Selling banner advertising space is a great way to use your site’s traffic to generate revenue, but it can be a bit tricky. The easiest option is to join a banner ad network, which will recruit advertisers, keep track of your earnings, and control banner ad placement on your site. In exchange for these services, the network will take a hefty percentage of the advertising money generated by your ad space. If your site gets a good deal of traffic, more than 100,000 impressions per month, then you should be able to join a good banner network’s CPM program.

How much money might you make through a banner ad network? Most networks are selling “run of site” ads to advertisers, and they are getting something like a $5 CPM rate for the ads. Then the network takes between 30% and 50% of the $5 as its cut. Therefore, you might expect to earn something like 0.3 cents per impression that appears on your site, or a $3 CPM rate. If your site generates 100,000 impressions per month, you can expect to receive a check for $300 every month. If you are getting paid per click, you might receive anywhere from 3 cents to 20 cents per click. 5 cents might be a typical a

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Using Banner Advertising To Promote Your Website

Since 1994, when banner advertising first appeared on the internet, there has been a considerable increase in its use in online marketing. Anyone who is serious about online advertising should learn more about using banner advertising as an integral part of their website marketing plan.

A web banner advertising campaign will display an advertisement thousands of times to targeted visitors of other websites and is an effective form of website promotion. Banner advertising is a great way to promote a website and is a form of advertising that exposes an internet advertising banner in a prominent location on relevant websites.

Online banner advertising is an excellent way to promote brand awareness, increase visitor traffic and generate sales

Web banner advertising is an excellent way to promote brand awareness, increase visitor traffic and generate sales. It is the equivalent of newspaper or magazine advertising in the online world. Banners are often animated to capture the attention of the visitor, and can display a variety of images and information including a company logo. An internet advertising banner can be linked to a specific page of a website that is relevant to the products or services being advertised, this will enable a visitor to click through to a web page and immediately view further information and purchase the products or services.

Animated banners are a great way to catch the eye of potential customers

The success of an internet advertising banner depends on how effectively it is designed and the creativity used in the banner. The objective is to create a design that grabs the attention of visitors. This can be achieved by using a good combination of colors, some form of animation and a catchy strap line. Animated banners are a great way to catch the eye of potential customers. Flash banners in particular can have very rich animated content with a very small file size.

The success of the banner design can be measured by the number of visitors that click through to the target web page. Normally an internet advertising banner that offers some sort of incentive to the visitor will achieve a higher click through rate.

Banner sizes are measured in pixels and many different sizes and shapes can be used

Banner sizes are measured in pixels, the most popular banner size is 468×60. However there are many different sizes and shapes available and an effective online banner advertising campaign should contain a mix of these. Skyscrapers in particular can be very effective as they are displayed down the side of a web page and therefore stay in view for longer as the user scrolls down the page. An ideal mix of sizes for a campaign would be as follows:

Banners (468×60)

Leaderboards (728×90)

Skyscrapers (120×600)

Rectangles (300×250)

Campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click)

Costs for banner advertising campaigns vary widely, according to the required targeting options, the size of banners used and the volume of inventory purchased. Web banner advertising campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click).

Purchasing a banner advertising campaign on a cost per click basis is the most sensible option for a company that has no previous experience of this type of advertising. This will enable a fixed budget to be agreed for a guaranteed number of clicks and the publishing network take the risk of displaying the banner (impressions) as many times as required to ensure the agreed number of clicks are achieved. However if a company has previous experience of this type of advertising and has achieved a high click through rate for previous campaigns, then it may be more cost effective to purchase the inventory on a CPM basis.

There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting

Online banner advertising campaigns can be set up to target specific countries, regions such as Europe or even Worldwide. Demographic targeting options are also available to fit the target audience for specific products or services. There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting.

Web banner advertising is highly measurable and reports can be generated to track the number of impressions served, click through rates and sales conversion rates. Reliable campaign statistics can provide a wide range of information that can be used to improve the response rate for future internet advertising banner campaigns.

As a form of website promotion, online banner advertising

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Crucial Steps to Take During Your Search for the Perfect Bankruptcy Lawyer to Represent You in Court

Considering how our lives have become so dependent on credit cards for every little purchase, it becomes very easy for people to lose track of how much money they owe and before they know it they get buried in so much debt that they find it impossible to recover from it. This is not only limited to people but carries on to businesses and organizations as well. The borrowing and lending of money and the purchase and selling of goods on credit are the main reasons which lead to excessive debt. This is why we have bankruptcy laws to help people recover from excessive debt and start fresh. But the laws of bankruptcy are quite complicated and in order to file for bankruptcy you need to have a competent bankruptcy lawyer to help you out.

To begin with, the very first step that you need to take before filing for bankruptcy is to hire an experienced bankruptcy lawyer. This step though might appear to be very simple; it is in fact the main step that will determine how your bankruptcy case unfolds in court and how likely you will succeed in it. The bankruptcy lawyer you choose is your future and therefore you need to take the utmost care and caution when choosing which bankruptcy lawyer to hire to represent you in court. This article is written to specifically help you out in this step. You will get to know all the steps required for you to successfully hire the best bankruptcy lawyer for you.

The first source to look into for bankruptcy lawyer referrals is either your friends or any other lawyer that you may know. If you do not know of any person who is a lawyer or any person who knows a lawyer than the second source to look into for a bankruptcy lawyer is the yellow pages. This is a convenient and quick way to get a name of a bankruptcy lawyer working in your area. The yellow pages usually list all lawyers according to their specialty therefore looking into the bankruptcy section will immediately give you a list of all bankruptcy lawyers in your area.

The next step involved in your search for a good lawyer is to start gathering some background information on the names you have in your list. Background information can easily be found on any lawyer through the internet. If not you can call up the court and ask them for a review on the lawyer you are interested in. Check out for which bankruptcy related lawyer has the most number of successful cases and which bankruptcy related lawyer has the longest work experience of practicing particularly in your area and your local court rather than in any other state. If a bankruptcy lawyer has a longer experience in another state then avoid hiring him or her because the laws and regulations change a lot from state to state and that bankruptcy lawyer might not have sufficient information to represent your case.

Once you narrow down your list to two or three lawyers then start calling up each bankruptcy related lawyer and ask them to allow you to visit them for a consultation session. These consultation sessions are normally free. If a bankruptcy related lawyer is charging you for it, avoid him or her. This initial session with a bankruptcy related lawyer will help you make the final decision of which bankruptcy related lawyer to finally hire depending on which one you are the most comfortable with. Comfort is a major factor because in the coming days you will be spending a lot of time with this new bankruptcy related lawyer, therefore always ensure that you are fully comfortable with him or her.

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